Day 1
Rule of 72 EDP
27 87 Perfumes
Rule of 72 by 27 87 is inspired by exactly that - the mathematical rule of 72. The theory that you can get a relatively accurate estimate of the time it will take to double your investment by dividing 72 by the annual interest rate. This fragrance is curiously looking at the concept of success, ambition and confidence. It suggests that you don’t need to scream it, you can quietly embody it.
A tribute to the corporate world, or more specifically, the enterprising mindset. When success was once considered the designer of your business suit, this fragrance aims to be your power suit. In a world that is constantly in flux, our way of living is shifting, digital and virtual realities are overtaking age-old concepts - we need to remain agile with our thinking, we need presence of mind. We need to be decisive and confident. That’s where a new way of being, a new fragrant power suit will ensure you can step into this new world with style.
Created to smell like the sharpness of the mathematical equation, Rule of 72 opens with smooth yet also powerful spice from the saffron and cardamom. As the fragrance unfurls on the skin, we get the heart and base notes coming to life quite quickly and not particularly shifting. The luxurious leather note, a delightfully bright oud and guaiac wood creating a soft depth and the vetiver lending earthiness make this a successfully powerful yet simultaneously understated oud/leather combo. A whisper of success, because true confidence doesn't need to scream it.
